Fortnum & Mason

 

Under the creative direction of design studio Otherway, I designed and art directed the packaging for Fortnum & Mason’s brand new summer favourite of 2015, a champagne ice popsicle - the very first in the product line.

 

As Fortnum & Mason’s branding is generally characterised by modern nostalgia, I found inspiration for the packaging in vintage candy wrappers and bonbons. The ice popsicle became such as success that the product range was expanded the next summer with the packaging of the additional flavours being a continuation of my design.