InterContinental

 

In collaboration with a copywriter, I concepted this brand film for luxury hotel chain InterContinental whilst freelancing at JWT London.


InterContinental wanted to attract more affluent guests by enabling them to get the ultimate insider experience when staying at an InterContinental hotel, and thus, unlock the Secrets of the City; these secrets are among others exclusive collaborations with institutions in cities around the world, which in London, for example, count the revered Floris and Foster & Son.


The campaign was activated through social media, print, and hotel marketing channels across Europe and the USA.