The Body Shop

 

Art Direction and design for campaign launching a new frangrance range created for The Body Shop's Middle East and APAC millenial market. The campaign celebrates self-expression and was inspired by liberties women have currently won in Saudi Arabia, such as riding motorcycles, attending and performing at sportsgames and concerts.


The campaign was rolled out across stores in ME/APAC as well as online and OOH.
 

Photography – Julia Kennedy
Styling – Lorna McGee
Set Design – Andrew Lim Clarkson
Hair – Diego Miranda
Makeup – EmJ