Art Direction and design for Triumph’s bestseller range Amourette AW19 campaign which has launched in Europe, Asia and Japan. Triumph’s tagline is Together We Triumph and the theme of the creative is therefore built on that which is reflected in group composition and poses. Lingerie was styled with other garments to elevate the looks and give the campaign a more fashion editorial feel.
The campaign were rolled out in store and online, and as OOH, print and digital ads.
Photography – Alexandra Nataf
Styling – Lorna McGee
Hair – Alain Pychon
Makeup – Pamela Cochrane