THE BODY SHOP
The campaign takes inspiration from the sensory experience of the scent itself; the brilliant ability of fragrances to take us on a journey to a certain place. The White Musk Flora’s top notes first brought me past Sicilian citrus groves followed by a visit to a lush garden full of peonies and lilies-of-the-valley in an old English countryside mansion. The flowers and fruits in the collage are the ingredients present in the fragrance.
The illustration’s play with scale and perspective nods to the ability scents hold to amplify our senses and move us from reality into an imagined space.
Different iterations of the collage illustration you see here were created to accommodate a range of formats.